Not long ago, I gave an address at our 24th Retail Energy Executive Forum themed “Navigating Competitive Intersections.” As the energy business continues to grow in complexity with new technology and new market entrants every day—to really succeed—we must fully understand how the shifting fundamentals will bring change to the competitive landscape we’ve navigated to date. But we also need to remember value has already been created in the utility business model, and this will not disappear overnight in the face of a challenge. In fact, it’s often this base of value that brings huge competitive advantages to navigating new competitive intersections.
Throughout 2013, there was big talk in the energy industry around how the electric utility business model is mortally threatened by the growth of distributed energy resources (DER). While Mark Twain may have never really said the phrase “news of my death has been greatly exaggerated,” I don’t think any phrase could be more appropriate to apply to this talk of a utility death spiral. …READ MORE
The UK woke up this morning to the news of an announcement about support for wind energy. We were told to prepare for major changes to the relative levels of support for onshore and offshore wind and solar energy—to the benefit of offshore wind.
But when the hotly anticipated “National Infrastructure Plan“ was eventually released, many were underwhelmed. Onshore wind and large scale solar tariffs were indeed considerably reduced from previously announced levels (down by £10/MWh by 2018 for solar) but the changes to the offshore wind tariff were modest and not scheduled to come into force for at least 5 years.
While welcome, the increased tariff needs to be considered in light of the highly uncertain policy environment faced by UK offshore wind developers. The government has committed to keeping spending on renewables within an envelope known as the Levy Control Framework. Our analysis strongly suggests that the total value of the available pot (about £7bn p.a. by 2020 in today’s prices) is not large enough to support all of the capacity currently in development. …READ MORE
Does your program have an active email marketing strategy? Email marketing can be as simple as sending a short message to promote the launch of a new program, or as complex as customizing a monthly e-newsletter for hundreds of readers. Because everyone has email, it’s easy to think it’s easy—but it does require planning and adherence to good practices.
Here are five tips to help maneuver the powerful, and sometimes tricky, world of email marketing. …READ MORE